Le festività natalizie; quale momento migliore per attuare una buona strategia di SMS Marketing?
In questo periodo il buon umore è alto e la moneta gira decisamente di più rispetto ad altri periodi dell’anno.
Due elementi che favoriscono i negozianti, ma attenzione: favoriscono tutti i negozianti, ma non vuol dire che tutti riescano a vendere tanto.
La differenza la fa chi sceglie gli strumenti giusti di marketing e, allo stesso tempo, li usa nel modo migliore.
Grazie alle sue caratteristiche principali, l’SMS è lo strumento più efficace per avere un contatto diretto con il cliente:
- Alto livello di engagement
- Tasso di apertura intorno al 98% (contro il 20% delle mail)
- Tanta immediatezza e possibilità di imbastire campagne su larga scala
- Targetizzazione elevata
Ogni addetto ai lavori conosce bene questi quattro punti e il valore che aggiungono al proprio business.
Ma di quanto l’SMS sia efficace ne abbiamo parlato ampiamente, lasciamo spazio ai 7 esempi di SMS efficaci, dai quali prendere spunto per una campagna marketing imminente: questo è il momento giusto per inviare i messaggi, tra una settimana potrebbe essere troppo tardi!
7 esempi pratici per SMS Natalizi efficaci
In occasione del Natale, per i nostri clienti più fedeli, STORE anticipa i saldi fino al 50% già dal 19 dicembre! – Valido per qualsiasi attività commerciale
In occasione del Natale STORE ti regala un codice sconto del valore di 25 Euro! Valido sui viaggi prenotati entro il 31/12. Codice: STORE25 – Agenzia Viaggi
Per Natale regalati un sonno magico! Con STORE, dal 13/12 al 23/12 il tuo materasso lo acquisti con il 20% di sconto! – Negozio reti e materassi/arredamento casa
Con STORE prendi 3 e paghi 2! Acquistando 3 giochi aderenti alla promozione, quello che costa meno te lo regaliamo noi! – Negozio Videogames
Solo per questa settimana: acquista il tuo regalo da STORE e ricevi un buono sconto del 20% da usare a gennaio 2017! – Valido per qualsiasi attività commerciale
Al regalo di Natale per te ci pensiamo noi! Con una spesa di 60,00 € ricevi il nostro cesto natalizio! Panettone e prosecco per brindare in famiglia!” – Valido per qualsiasi attività commerciale
Sei in crisi? Non sai cosa regalare a Natale? Passa da STORE e il nostro team ti consiglierà i prodotti più gettonati del momento! Niente figuracce 😉 – Valido per qualsiasi attività commerciale
Questi sono solo alcuni dei tanti SMS Natalizi che possiamo inviare alle nostre rubriche, e ricorda sempre di inviare i tuoi messaggi negli orari giusti e con i tempi giusti. Non riempire il messaggio di informazioni inutili, rendilo chiaro, semplice e immediato.
E poi, un ultimo consiglio: evita di inviare SMS nelle fasce orarie “critiche”, come la tarda serata o le primissime ore del giorno; bisogna ragionare e avviare le campagne al momento giusto!
In questo modo riuscirai a creare campagne SMS efficaci e utili ad aumentare le vendite
Se vuoi cominciare subito a inviare i tuoi SMS Natalizi, accetta il nostro regalo per te!
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